Other pedagogical grounds: media teaching about equality and alterity

• Main Authors: Fernanda de Camargo Machado (Author), Márcia Lise Lunardi-Lazzarin (Author)
• Format: Bog
• Udgivet: Universidade Federal de Santa Maria (UFSM), 2010-10-01T00:00:00Z.
• Fag: article
• Online adgang: Connect to this object online.

This study aims to discuss the discourse of advertising and its effects of truth in contemporary circuit. From this perspective, looks like the plot of a particular discursive television ad tells, disseminates, and in that respect, teaches about sameness and otherness. In other words, how to delinea...