Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter
Introduction: Personas are based on real-life typologies of people that can be used to create characters and messages to communicate important health information through relatable narrative storylines. Persona development is data-driven and can involve multiple phases of formative research and evalu...
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| Main Authors: | , , , , , , , , |
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| Format: | Book |
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Frontiers Media S.A.,
2021-08-01T00:00:00Z.
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