The Relationship between Stakeholder Marketing and Reciprocity in Eastern Europe: A Conceptual Analysis
This conceptual paper deals with important implications of 'reciprocity' in marketing in emerging and developing business environments, such as Eastern Europe. In mature, developed, high income, business systems, both transaction and relationship based marketing have been well researched....
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| Autori principali: | , |
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| Natura: | Libro |
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International School for Social and Business Studies,
2013-12-01T00:00:00Z.
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Connect to this object online.3rd Floor Main Library
| Collocazione: |
A1234.567 |
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| Copia 1 | Disponibile |