The Relationship between Stakeholder Marketing and Reciprocity in Eastern Europe: A Conceptual Analysis
This conceptual paper deals with important implications of 'reciprocity' in marketing in emerging and developing business environments, such as Eastern Europe. In mature, developed, high income, business systems, both transaction and relationship based marketing have been well researched....
I tiakina i:
| Ngā kaituhi matua: | , |
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| Hōputu: | Pukapuka |
| I whakaputaina: |
International School for Social and Business Studies,
2013-12-01T00:00:00Z.
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| Urunga tuihono: | Connect to this object online. |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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Ipurangi
Connect to this object online.3rd Floor Main Library
| Tau karanga: |
A1234.567 |
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| Tārua 1 | Wātea |