Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

• Main Authors: Simone Pettigrew (Author), Michelle Jongenelis (Author), Fiona Phillips (Author), Terry Slevin (Author), Vanessa Allom (Author), Stacey Keightley (Author), Sarah Beasley (Author)
• Format: Book
• Published: Frontiers Media S.A., 2018-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...