Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

• المؤلفون الرئيسيون: Simone Pettigrew (مؤلف), Michelle Jongenelis (مؤلف), Fiona Phillips (مؤلف), Terry Slevin (مؤلف), Vanessa Allom (مؤلف), Stacey Keightley (مؤلف), Sarah Beasley (مؤلف)
• التنسيق: كتاب
• منشور في: Frontiers Media S.A., 2018-07-01T00:00:00Z.
• الموضوعات: article
• الوصول للمادة أونلاين: Connect to this object online.

Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...