Analysis of the communication management of Spanish pharmaceutical influencers on Instagram during the COVID-19 pandemic

Introduction: Thanks to the consolidation of the Internet, users have access to many sources of information on health issues, including pharmaceutical influencers who disseminate and create content based on scientific knowledge. Objective: This research focuses on analyzing the communication managem...

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主要な著者: Zahaira Fabiola González Romo (著者), Sofia Iriarte Aguirre (著者)
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出版事項: Universidad Carlos III de Madrid, 2020-07-01T00:00:00Z.
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3rd Floor Main Library

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請求記号: A1234.567
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