Analysis of the communication management of Spanish pharmaceutical influencers on Instagram during the COVID-19 pandemic
Introduction: Thanks to the consolidation of the Internet, users have access to many sources of information on health issues, including pharmaceutical influencers who disseminate and create content based on scientific knowledge. Objective: This research focuses on analyzing the communication managem...
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Universidad Carlos III de Madrid,
2020-07-01T00:00:00Z.
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