Psychological factors affecting customers' retention in corporate electronic banking services

Background: Loyal customers are valuable for organizations; customer loyalty has a positive effect on the profit and income of the organization. Thus, the purpose of this study was to look into the psychological aspects of corporate electronic banking services that have an impact on client retention...

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Main Authors: Ahmad Khosravi (Author), Vahid Nasehifar (Author), Tohfeh Ghobadi Lamuki (Author), Alireza Eslambolchi (Author), Hossein Hajibabaei (Author)
Format: Book
Published: Shahid Beheshti University of Medical Sciences, 2024-04-01T00:00:00Z.
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