Consumer perceptions of nanotechnology applications in Italian wine

This paper examines Italian consumer acceptance of nanotechnology applications in wine production, surveying wine consumers from the Abruzzo Region. Conjoint and post-hoc segmentation analysis establishes how consumers value different wine product attributes and place them within the context of appl...

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Bibliographic Details
Main Authors: E. Chiodo (Author), N. Casolani (Author), G.M. Greehy (Author), A. Fantini (Author), M.B. McCarthy (Author)
Format: Book
Published: Chiriotti Editori, 2015-06-01T00:00:00Z.
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