Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding
The research aims to explore Generation Z's perceptions of social media marketing (SMM) effectiveness for brand building in religious-based private schools, addressing a crucial gap in the literature by examining how SMM influences various facets of brand perception and student behavior within...
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| Format: | Book |
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Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo,
2024-06-01T00:00:00Z.
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