The Impact of Television Advertisements on Student Decision-Making Process for College Admission: An exploratory study in India

• Main Authors: Gautam S Bapat (Author), Prema Mahale (Author), Arya Kumar (Author), Raghavan Srinivasan (Author)
• Format: Book
• Published: ACHSM, 2021-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to entirely replace the old advertising environment. Al...