The Impact of Television Advertisements on Student Decision-Making Process for College Admission: An exploratory study in India

• Váldodahkkit: Gautam S Bapat (Dahkki), Prema Mahale (Dahkki), Arya Kumar (Dahkki), Raghavan Srinivasan (Dahkki)
• Materiálatiipa: Girji
• Almmustuhtton: ACHSM, 2021-12-01T00:00:00Z.
• Fáttát: article
• Liŋkkat: Connect to this object online.

COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to entirely replace the old advertising environment. Al...