How Guest Delight Affected Hotel Pricing before and during Covid-19 Pandemic
Purpose: This study aimed to establish the extent to which Dubrovnik upscale hotels delight their guests and if such "wow effects" affect their rates. Study design/methodology/approach: TripAdvisor pages of 15 Dubrovnik upscale hotels were searched for guest delight attributes and hotel ra...
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| Formato: | Livro |
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International School for Social and Business Studies,
2021-07-01T00:00:00Z.
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