Corporate Social Responsibility in the restaurant and fast food industry: a study of communication on healthy eating through social networks

The communication of Corporate Social Responsibility (CSR) of a sample of eight restaurant and fast food companies is analyzed. An exploratory and descriptive method, based on the content analysis technique, is used to analyze the formal and informal CSR communication channels used to promote health...

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Bibliographic Details
Main Authors: Alba-María Ma (Author), María-Carmen (Author), Juan Monserrat-Gauchi (Author)
Format: Book
Published: Faculdade de Medicina de Botucatu (Unesp), 2021-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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