Corporate Social Responsibility in the restaurant and fast food industry: a study of communication on healthy eating through social networks

• मुख्य लेखकों: Alba-María Ma (लेखक), María-Carmen (लेखक), Juan Monserrat-Gauchi (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculdade de Medicina de Botucatu (Unesp), 2021-04-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

The communication of Corporate Social Responsibility (CSR) of a sample of eight restaurant and fast food companies is analyzed. An exploratory and descriptive method, based on the content analysis technique, is used to analyze the formal and informal CSR communication channels used to promote health...