Driving brand equity in health services organizations: the need for an expanded view of branding
Abstract Background Branding-the assignment of names, logos, slogans, and related elements of identity to institutions and their product offerings for the purpose of conveying desired images to target audiences-is of paramount importance in the health services industry. Associated initiatives tradit...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
BMC,
2018-12-01T00:00:00Z.
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Internet
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |