Driving brand equity in health services organizations: the need for an expanded view of branding
Abstract Background Branding-the assignment of names, logos, slogans, and related elements of identity to institutions and their product offerings for the purpose of conveying desired images to target audiences-is of paramount importance in the health services industry. Associated initiatives tradit...
I tiakina i:
| Ngā kaituhi matua: | , |
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| Hōputu: | Pukapuka |
| I whakaputaina: |
BMC,
2018-12-01T00:00:00Z.
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| Ngā marau: | |
| Urunga tuihono: | Connect to this object online. |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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Ipurangi
Connect to this object online.3rd Floor Main Library
| Tau karanga: |
A1234.567 |
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| Tārua 1 | Wātea |