Market-Retention in Fitness Centers: Identifying and Ranking the Factors Affecting Customer Retention

• প্রধান লেখক: MohammadSadegh Ghadiri (লেখক), Ali Fahiminezhad (লেখক), Hadi Bagheri (লেখক), Seyed Mostafa Tayebi (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Shahid Bahonar University of Kerman, 2021-02-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

This study was conducted to identify and to rank the factors affecting market retention in fitness centers.14 participants including the customers and managers of fitness centers participated in a semi-structured interview to collect the required data. Sixteen factors were extracted from the intervi...