Market-Retention in Fitness Centers: Identifying and Ranking the Factors Affecting Customer Retention
This study was conducted to identify and to rank the factors affecting market retention in fitness centers.14 participants including the customers and managers of fitness centers participated in a semi-structured interview to collect the required data. Sixteen factors were extracted from the intervi...
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Shahid Bahonar University of Kerman,
2021-02-01T00:00:00Z.
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