Evaluation of a Consumer-Generated Marketing Plan for Medication Therapy Management Services

The purpose of this project was to utilize a consumer-directed, care model redesign methodology to develop and evaluate a marketing plan for medication therapy management services (MTMS) provided in community pharmacies. This was accomplished through a six-step process: (1) application of "desi...

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Bibliographic Details
Main Authors: Brian J. Isetts, Ph.D (Author), Jon C. Schommer, Ph.D (Author), Sarah M. Westberg, Pharm.D (Author), Julie K. Johnson, Pharm.D (Author), Nickie Froiland (Author), Julie M. Hedlund, MBA (Author)
Format: Book
Published: University of Minnesota Libraries Publishing, 2012-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available