Evaluation of a Consumer-Generated Marketing Plan for Medication Therapy Management Services
The purpose of this project was to utilize a consumer-directed, care model redesign methodology to develop and evaluate a marketing plan for medication therapy management services (MTMS) provided in community pharmacies. This was accomplished through a six-step process: (1) application of "desi...
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University of Minnesota Libraries Publishing,
2012-01-01T00:00:00Z.
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