Halo and spillover effect illustrations for selected beneficial medical devices and drugs

Abstract Background Negative news media reports regarding potential health hazards of implanted medical devices and pharmaceuticals can lead to a 'negative halo effect,' a phenomenon whereby judgments about a product or product type can be unconsciously altered even though the scientific s...

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Glavni autori: Brent D. Kerger (Autor), Autumn Bernal (Autor), Dennis J. Paustenbach (Autor), Gavin Huntley-Fenner (Autor)
Format: Knjiga
Izdano: BMC, 2016-09-01T00:00:00Z.
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