Kapak Resmi

Innholdsmarkedsføring Konsept, forretningsmodeller, juss, etikk og praksis

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This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning "concept, business models, legal aspects, ethics and practice", is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion o...

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Detaylı Bibliyografya
Yazar:	Bang, Tor (auth)
Diğer Yazarlar:	Krokan, Arne (auth), Viken, Monica (auth), Barland, Jens (Editör)
Materyal Türü:	Elektronik Kitap Bölümü
Baskı/Yayın Bilgisi:	Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2016
Konular:	Society & social sciences media journalism marketing content marketing
Online Erişim:	OAPEN Library: download the publication OAPEN Library: description of the publication
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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