Controlling in wissenschaftlichen Verlagen Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente ; Internetökonomie

• Main Author: Ortelbach, Björn (auth)
• Format: Electronic Book Chapter
• Published: Universitätsverlag Göttingen 2007
• Subjects: Economics, finance, business & management; Publishing industry & book trade; scientific publishing; digitisation; transformation; scientific communication
• Online Access: OAPEN Library: download the publication; OAPEN Library: description of the publication

Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of tec...