Controlling in wissenschaftlichen Verlagen Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente ; Internetökonomie

• প্রধান লেখক: Ortelbach, Björn (auth)
• বিন্যাস: বৈদ্যুতিক গ্রন্থের অধ্যায়
• প্রকাশিত: Universitätsverlag Göttingen 2007
• বিষয়গুলি: Economics, finance, business & management; Publishing industry & book trade; scientific publishing; digitisation; transformation; scientific communication
• অনলাইন ব্যবহার করুন: OAPEN Library: download the publication; OAPEN Library: description of the publication

Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of tec...