Controlling in wissenschaftlichen Verlagen Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente ; Internetökonomie

Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of tec...

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Dettagli Bibliografici
Autore principale: Ortelbach, Björn (auth)
Natura: Elettronico Capitolo di libro
Pubblicazione: Universitätsverlag Göttingen 2007
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