Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

詳細記述

保存先:
書誌詳細
第一著者: Pasquier, Martial (auth)
その他の著者: Villeneuve, Jean-Patrick (auth)
フォーマット: 電子媒体 図書の章
言語:英語
出版事項: 2018
シリーズ:Routledge Masters in Public Management
主題:
オンライン・アクセス:OAPEN Library: download the publication
OAPEN Library: description of the publication
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その他の書誌記述
要約:This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
物理的記述:1 electronic resource (274 p.)
ISBN:9781315622309
アクセス:Open Access