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Marketing Management and Communications in the Public Sector

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Détails bibliographiques
Auteur principal: Pasquier, Martial (auth)
Autres auteurs: Villeneuve, Jean-Patrick (auth)
Format: Électronique Chapitre de livre
Langue:anglais
Publié: 2018
Collection:Routledge Masters in Public Management
Sujets:
Business & management
Business communication & presentation
Sales & marketing
Public relations
Non-profitmaking organizations
Political economy
Public administration
Central government policies
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
Accès en ligne:OAPEN Library: download the publication
OAPEN Library: description of the publication
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Résumé:This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Description matérielle:1 electronic resource (274 p.)
ISBN:9781315622309
Accès:Open Access

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