Imagen de Portada

Marketing Management and Communications in the Public Sector

Mostrar otras versiones (1)

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Pasquier, Martial (auth)
Otros Autores: Villeneuve, Jean-Patrick (auth)
Formato: Electrónico Capítulo de libro
Lenguaje:inglés
Publicado: 2018
Colección:Routledge Masters in Public Management
Materias:
Business & management
Business communication & presentation
Sales & marketing
Public relations
Non-profitmaking organizations
Political economy
Public administration
Central government policies
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
Acceso en línea:OAPEN Library: download the publication
OAPEN Library: description of the publication
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Descripción
Sumario:This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Descripción Física:1 electronic resource (274 p.)
ISBN:9781315622309
Acceso:Open Access

Ejemplares similares