Marketing Management and Communications in the Public Sector

• מחבר ראשי: Pasquier, Martial (auth)
• מחברים אחרים: Villeneuve, Jean-Patrick (auth)
• פורמט: אלקטרוני Book Chapter
• שפה: אנגלית
• יצא לאור: 2018
• סדרה: Routledge Masters in Public Management
• נושאים: Business & management; Business communication & presentation; Sales & marketing; Public relations; Non-profitmaking organizations; Political economy; Public administration; Central government policies; communication ethics; communication models; communication strategies; communication theory; co-branding; crisis communication; Jean-Patrick Villeneuve; marketing instruments; non-profit management; public administration; public communication; public management; public marketing; public sector marketing; public-private partnerships; social marketing
• גישה מקוונת: OAPEN Library: download the publication; OAPEN Library: description of the publication