Branding Books Across the Ages Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
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| Altri autori: | , , , |
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| Natura: | Elettronico Capitolo di libro |
| Lingua: | inglese |
| Pubblicazione: |
Amsterdam University Press
2021
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| Soggetti: | |
| Accesso online: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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