Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

Descrizione completa

Salvato in:

Dettagli Bibliografici
Altri autori:	van den Braber, Helleke (Redattore), Dera, Jeroen (Redattore), Joosten, Jos (Redattore), Steenmeijer, Maarten (Redattore)
Natura:	Elettronico Capitolo di libro
Lingua:	inglese
Pubblicazione:	Amsterdam University Press 2021
Soggetti:	Belgium Netherlands Modern period, c 1500 onwards Literature: history & criticism Sales & marketing Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
Accesso online:	OAPEN Library: download the publication OAPEN Library: description of the publication
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

Pubblicazione 2021

DOAB: download the publication
DOAB: description of the publication

Elettronico Capitolo di libro

Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

Documenti analoghi