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Branding Books Across the Ages Strategies and Key Concepts in Literary Branding

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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

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Bibliographic Details
Other Authors: van den Braber, Helleke (Editor), Dera, Jeroen (Editor), Joosten, Jos (Editor), Steenmeijer, Maarten (Editor)
Format: Electronic Book Chapter
Language:English
Published: Amsterdam University Press 2021
Subjects:
Belgium
Netherlands
Modern period, c 1500 onwards
Literature: history & criticism
Sales & marketing
Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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