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Digital Business Models in Sport

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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era...

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Bibliografski detalji
Daljnji autori: Tomanek, Mateusz (Urednik), Cieslinski, Wojciech (Urednik), Polasik, Michal (Urednik)
Format: Elektronički Poglavlje knjige
Jezik:engleski
Izdano: Taylor & Francis 2022
Serija:Routledge Research in Sport Business and Management
Teme:
Sports management & facilities
athlete engagement
business models
digital business
digital technology
digitisation
football
Mateusz Tomanek
Michal Polasik
micropayments
sponsorship
sports clubs
sport business
sport communication
sport management
sport organisations
Wojciech Cieśliński
wearable devices
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