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Digital Business Models in Sport

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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era...

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Détails bibliographiques
Autres auteurs: Tomanek, Mateusz (Éditeur intellectuel), Cieslinski, Wojciech (Éditeur intellectuel), Polasik, Michal (Éditeur intellectuel)
Format: Électronique Chapitre de livre
Langue:anglais
Publié: Taylor & Francis 2022
Collection:Routledge Research in Sport Business and Management
Sujets:
Sports management & facilities
athlete engagement
business models
digital business
digital technology
digitisation
football
Mateusz Tomanek
Michal Polasik
micropayments
sponsorship
sports clubs
sport business
sport communication
sport management
sport organisations
Wojciech Cieśliński
wearable devices
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