The Dynamics of Influencer Marketing A Multidisciplinary Approach
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. Wha...
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Taylor & Francis
2023
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| Series: | Routledge Studies in Marketing
24 |
| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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DOAB: description of the publication
The Dynamics of Influencer Marketing A Multidisciplinary Approach
Published 2023
DOAB: download the publication
DOAB: description of the publication
Electronic
Book Chapter