Advertising as a Creative Industry Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...
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| Format: | Elektronisch Buchkapitel |
| Sprache: | Englisch |
| Veröffentlicht: |
Taylor & Francis
2024
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| Schriftenreihe: | Routledge Research in the Creative and Cultural Industries
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| Schlagworte: | |
| Online-Zugang: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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