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Advertising as a Creative Industry Regime of Paradoxes

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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

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Bibliographic Details
Main Author: Derda, Izabela (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2024
Series:Routledge Research in the Creative and Cultural Industries
Subjects:
Advertising
business;business models;commerce;creative collaborations;creativity;culture;entertainment;innovation;media
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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