The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Formatua: | Baliabide elektronikoa Liburu kapitulua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Cham
Springer Nature
2023
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| Saila: | Rhetoric, Politics and Society
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| Gaiak: | |
| Sarrera elektronikoa: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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DOAB: description of the publication
The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
Argitaratua 2023
DOAB: download the publication
DOAB: description of the publication
Baliabide elektronikoa
Liburu kapitulua
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The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /
Argitaratua 2023
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