The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
Wedi'i Gadw mewn:
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| Awduron Eraill: | |
| Fformat: | Electronig Pennod Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Cham
Springer Nature
2023
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| Cyfres: | Rhetoric, Politics and Society
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| Pynciau: | |
| Mynediad Ar-lein: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tagiau: |
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The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
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