The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Elektronisch Hoofdstuk |
| Taal: | Engels |
| Gepubliceerd in: |
Cham
Springer Nature
2023
|
| Reeks: | Rhetoric, Politics and Society
|
| Onderwerpen: | |
| Online toegang: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Search Result 1
DOAB: description of the publication
The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
Gepubliceerd in 2023
DOAB: download the publication
DOAB: description of the publication
Elektronisch
Hoofdstuk
Search Result 2
The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric /
Gepubliceerd in 2023
Link to Metadata
Elektronisch
E-boek