Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition

this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...

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Bibliografische gegevens
Hoofdauteur: ottone, andrea (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: Florence Firenze University Press 2023
Reeks:Datini Studies in Economic History 3
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