Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting i...

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Detalles Bibliográficos
Autor principal:	Kościółek, Szczepan (auth)
Formato:	Electrónico Capítulo de libro
Lenguaje:	inglés
Publicado:	Taylor & Francis 2024
Colección:	Routledge Research in Sport Business and Management
Materias:	Sports management & facilities Sales & marketing Finance Behaviour;Consumer;Consumer-Oriented;Crowdfunding;campaigns;crowdsourcing;equity;Fan Communities;funding;fundraising;Investment;Management;Marketing;Marketing Management;Marketing Strategies;marketing communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports marketing;sport funding;sport management
Acceso en línea:	OAPEN Library: download the publication OAPEN Library: description of the publication
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Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing

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