Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting i...
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| Autor principal: | |
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| Formato: | Recurso Eletrônico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Taylor & Francis
2024
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| coleção: | Routledge Research in Sport Business and Management
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| Assuntos: | |
| Acesso em linha: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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