Country of Origin Effect in International Business Strategic and Consumer Perspectives

• Altri autori: Witek-Hajduk, Marzanna K. (Redattore), Grudecka, Anna (Redattore)
• Natura: Elettronico Capitolo di libro
• Lingua: inglese
• Pubblicazione: Taylor & Francis 2024
• Soggetti: Behavioural economics; Business & management; International business; Sales & marketing; COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
• Accesso online: OAPEN Library: description of the publication

Riassunto

COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing

ISBN

9781032537870
9781032537900
9781003413639

Accesso

Open Access