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Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

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This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

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Bibliografische gegevens
Hoofdauteur: Steadman, Chloe (auth)
Andere auteurs: Coffin, Jack (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: Taylor & Francis 2024
Onderwerpen:
Behavioural economics
Business & management
Sales & marketing
Market research
consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
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OAPEN Library: description of the publication
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Samenvatting:This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon - and converse with - existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing - and beyond.
Fysieke beschrijving:1 electronic resource (19 p.)
ISBN:9781003288510- 1
9781032264929
9781032264943
Toegang:Open Access

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