Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

• প্রধান লেখক: Steadman, Chloe (auth)
• অন্যান্য লেখক: Coffin, Jack (auth)
• বিন্যাস: বৈদ্যুতিক গ্রন্থের অধ্যায়
• ভাষা: ইংরেজি
• প্রকাশিত: Taylor & Francis 2024
• বিষয়গুলি: Behavioural economics; Business & management; Sales & marketing; Market research; consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
• অনলাইন ব্যবহার করুন: OAPEN Library: download the publication; OAPEN Library: description of the publication

সংক্ষিপ্ত

This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon - and converse with - existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing - and beyond.

দৈহিক বর্ননা

1 electronic resource (19 p.)

আইসবিএন

9781003288510- 1
9781032264929
9781032264943

প্রবেশাধিকার

Open Access