Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...
में बचाया:
मुख्य लेखक: | Steadman, Chloe (auth) |
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अन्य लेखक: | Coffin, Jack (auth) |
स्वरूप: | इलेक्ट्रोनिक पुस्तक अध्याय |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
Taylor & Francis
2024
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विषय: | |
ऑनलाइन पहुंच: | OAPEN Library: download the publication OAPEN Library: description of the publication |
टैग: |
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समान संसाधन
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