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Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

अन्य संस्करण दिखाएं (1)

This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Steadman, Chloe (auth)
अन्य लेखक:	Coffin, Jack (auth)
स्वरूप:	इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:	अंग्रेज़ी
प्रकाशित:	Taylor & Francis 2024
विषय:	Behavioural economics Business & management Sales & marketing Market research consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
ऑनलाइन पहुंच:	OAPEN Library: download the publication OAPEN Library: description of the publication
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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