Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...
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| Format: | Electronic Book Chapter |
| Language: | English |
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Taylor & Francis
2024
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| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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