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Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

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This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

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書誌詳細
第一著者:	Steadman, Chloe (auth)
その他の著者:	Coffin, Jack (auth)
フォーマット:	電子媒体図書の章
言語:	英語
出版事項:	Taylor & Francis 2024
主題:	Behavioural economics Business & management Sales & marketing Market research consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
オンライン･アクセス:	OAPEN Library: download the publication OAPEN Library: description of the publication
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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