An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin

• Главные авторы: Mat Zin, Sakinah (Автор), Hassanuddin, Nor Aini (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA, Pulau Pinang, 2014.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Transit advertising is a medium of advertising that reaches people who use public transport. This study involved a survey commissioned to obtain LRT main-users' response towards transit advertising. This paper investigates the factors influencing the effectiveness of transit advertising. With t...