Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]

• Главные авторы: Abdullah, Firdaus (Автор), Alwi, Mohd Rashidee (Автор), Voon, Boo Ho (Автор), Lee, Nagarajah (Автор)
• Формат: ‌
• Опубликовано: Institute of Research, Development and Commercialization (IRDC), 2008.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

This study attempts to explore different approaches of franchisee satisfaction within an academic setting, develop and validate a new measuring instrument, examine the key factors and their influence on performance and intention to remain in the network and eventually manage the franchise network fo...