Role ambiguity, role conflict and customer orientation behaviour : a look at life insurance industry in Malaysia / Nor Azila Mohd Noor and Azli Muhamad

The study examines the role of managers in enhancing the quality of customer services among customer-contact personnel in life insurance industry. In the competitive environment of insurance industry, there is constant pressure to innovate and develop new ways to improve the quality of services to c...

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Asıl Yazarlar: Mohd Noor, Nor Azila (Yazar), Muhamad, Azli (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Institute of Quality and Knowledge Advancement (InQKA) and University Publication Centre (UPENA), 2007.
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3rd Floor Main Library

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Yer Numarası: A1234.567
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