Role ambiguity, role conflict and customer orientation behaviour : a look at life insurance industry in Malaysia / Nor Azila Mohd Noor and Azli Muhamad

• मुख्य लेखकों: Mohd Noor, Nor Azila (लेखक), Muhamad, Azli (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Institute of Quality and Knowledge Advancement (InQKA) and University Publication Centre (UPENA), 2007.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The study examines the role of managers in enhancing the quality of customer services among customer-contact personnel in life insurance industry. In the competitive environment of insurance industry, there is constant pressure to innovate and develop new ways to improve the quality of services to c...